Forecast Report

Asia Pacific Mobile And Smartphone Adoption Forecast, 2014 To 2019

The Region Will Have 2 Billion Smartphone Users By 2019 Due To Adoption Across All Age Groups

Katyayan Gupta
 and  four contributors
Jul 20, 2015

Summary

Smartphone adoption across nearly all countries in Asia Pacific (AP) is happening at breakneck speeds. This growth in uptake will occur across all age groups; Millennials will not be the primary drivers. The availability of low-cost smartphones and changes in content consumption patterns are helping to fuel this change. This report forecasts the growth in the number of smartphone users and the overall installed base in 15 AP markets and the region as a whole for the five-year period between 2014 and 2019. eBusiness and channel strategy professionals can use this data to build their mobile customer engagement strategy and road map in AP.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).