Summary
Smartphone adoption across nearly all countries in Asia Pacific (AP) is happening at breakneck speeds. This growth in uptake will occur across all age groups; Millennials will not be the primary drivers. The availability of low-cost smartphones and changes in content consumption patterns are helping to fuel this change. This report forecasts the growth in the number of smartphone users and the overall installed base in 15 AP markets and the region as a whole for the five-year period between 2014 and 2019. eBusiness and channel strategy professionals can use this data to build their mobile customer engagement strategy and road map in AP.
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