Forecast Report

Asia Pacific Tech Market Outlook For 2015 To 2016

The BT Agenda Will Play A Small But Positive Role In Driving 5% Tech Market Growth

March 13th, 2015
With contributors:
Amanda LeClair , Peter Burris


The Asia Pacific technology market is no longer the tech world's growth zone. CIOs and other tech buyers in the region can anticipate that local-currency growth in business and government purchases of tech goods and services in the Asia Pacific region will rise by 5.0% in 2015 and 4.5% in 2016 — about the same as the 4.9% growth projected for 2014. US tech vendors will capture slower growth in revenues in US dollars (3.2%), due to the dollar's strength against most Asian currencies. Investment in business technology (BT) — technology, systems, and processes to win, serve, and retain customers — is boosting aggregate demand in the region, but the BT catalyst is weaker in Asia Pacific than in the US or Europe. While software will post the fastest growth of any category in 2015 and 2016, its impacts will be overshadowed by slow growth in the larger markets for hardware. Tech markets in Japan and Australia will grow more slowly in 2015, while China, Hong Kong, South Korea, and Taiwan will experience about the same growth rates as in 2014. Only India and the ASEAN countries of the Philippines, Singapore, Thailand, and Vietnam will have better growth in 2015 than in 2014.

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