Maturity Assessment

Assess Your Sales Operations Maturity

February 9th, 2022


The B2B sales operations function is shifting from a focus on cost control and administration to driving transformation across the revenue engine. To deliver on this vision, sales operations leaders must realign foundational approaches and assess their organizations’ sales operations maturity. This report contains an assessment that helps B2B sales, sales operations, and revenue operations professionals identify gaps in the critical processes and capabilities required to deliver an insights-driven sales system that meets the needs of key stakeholders.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.