Assess Your Sales Operations Maturity

February 9th, 2022

Steve Silver

With contributors:

Robert Munoz , Seth Marrs , Anthony McPartlin , Anne Slough

Summary

The B2B sales operations function is shifting from a focus on cost control and administration to driving transformation across the revenue engine. To deliver on this vision, sales operations leaders must realign foundational approaches and assess their organizations’ sales operations maturity. This report contains an assessment that helps B2B sales, sales operations, and revenue operations professionals identify gaps in the critical processes and capabilities required to deliver an insights-driven sales system that meets the needs of key stakeholders.

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