Decision Tool

Assessing Product Management’s Maturity For Customer Needs Discovery

March 9th, 2020

Summary

Product management leaders often feel that their product managers are not adept at discovering and understanding customer needs, but they may not fully grasp the reasons for this shortcoming or understand the extent of the organization’s current issues and challenges. In this report, we introduce a self-assessment that product management leaders can use to increase awareness of the current state of customer needs understanding across six key areas and determine the causes of any deficits so that they can be remedied.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.