Decision Tool

Assessing The Effectiveness Of Product Portfolio Management

April 30th, 2021
Sam Somashekar, null
Sam Somashekar


Organizations can fail to meet their business goals when their product portfolios do not align with their strategy. By establishing the right portfolio-level objectives and design, organizations can identify the best ideas in which to invest. This also helps organizations allocate the appropriate budget to support the intended customer capabilities and overall business strategy (see The Product Portfolio Design And Management Framework). In this report, we explain how organizations can use the Product Portfolio Management Effectiveness Assessment to periodically review the state of their methods for product portfolio design and management while identifying areas for improvement.

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