Decision Tool

Assessing The Effectiveness Of Product Portfolio Management

April 30th, 2021
Sam Somashekar, null
Sam Somashekar

Summary

Organizations can fail to meet their business goals when their product portfolios do not align with their strategy. By establishing the right portfolio-level objectives and design, organizations can identify the best ideas in which to invest. This also helps organizations allocate the appropriate budget to support the intended customer capabilities and overall business strategy (see The Product Portfolio Design And Management Framework). In this report, we explain how organizations can use the Product Portfolio Management Effectiveness Assessment to periodically review the state of their methods for product portfolio design and management while identifying areas for improvement.

Want to read the full report?

Contact us to become a client

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.