Attributes Of A Modern Partner Marketplace

October 5th, 2020

Dara Schulenberg

With contributor:

Summary

B2B marketplaces are surging in popularity. As B2B e-commerce transactions accelerate, channel leaders must reevaluate their partner marketplace strategy. In times of increased budget scrutiny and scarce resources, suppliers must evaluate, test, and validate partner marketplace approaches to avoid relearning any painful lessons of the dot-com era and failing to launch profitably. In this report, we explore the key differences of today’s B2B marketplaces and those of the past, explain why suppliers must rethink the need for a marketplace strategy, and consider the attributes required for a channel-friendly marketplace.

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