Best Practice Report

Audience Framework: B2B2C Implications for Healthcare Marketers

January 1st, 2018


Healthcare business models are complex, often requiring the completion of multiple “sales” to enterprises, business users and consumers before the seller can recognize revenue. A healthcare go-to-market blueprint must incorporate all audiences that are vital to the offering’s success, including healthcare providers and patients. Marketing leaders must make informed decisions about which audiences to target with their limited resources.

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