Augment Human Ingenuity With AI To Scale Creativity

January 25th, 2022

Diego Lo Giudice Vice President, Principal Analyst

With contributors:

Pascal Matzke , Ted Schadler , Paul Miller , Brandon Purcell , Jay Pattisall , Bernhard Schaffrik , Kerstin Wehmeyer , Chad Routh , Jacob Morgan , Merve Kandemir , Kara Hartig

Summary

Creativity is the secret weapon to differentiate organizations in the next decade. AI is the engine that will enable employees to amplify their creativity in their daily jobs, augment creative teams, compose in new ways, and democratize innovation throughout the entire organization. This research outlines how tech executives can leverage AI to unleash enterprise creativity through democratization, collaboration, and measurement of effectiveness.

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