Summary
Faced with increasing customer expectations and a growing threat of disruption, how confident are you in your firm's ability to leverage customer knowledge? We administered Forrester's Q3 2015 Intelligent Enterprise Self-Assessment Scorecard to customer insights (CI) and marketing pros from 30 Australian companies and found that firms must address deficiencies in process, technology, and leadership to enable a customer-obsessed culture. CI pros can use this report to benchmark their current maturity against peers and guide the changes they need to make in order to become an intelligent enterprise.
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