Case Study

Autodistribution Targets Ambitious Customer And Growth Goals

January 30th, 2023
With contributors:
Linda Ivy-Rosser , Analise Gutierrez


Autodistribution, a French-headquartered automotive parts distribution company for cars and trucks, is on a journey to modernize its enterprise technology landscape to drive better customer outcomes and better business performance. In this case study, we share how Autodistribution is modernizing its enterprise applications to better take advantage of data and intelligence and to power its ambitious growth objectives.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.