Trends Report

Automated Processes Generate Four Core Types Of Notifications

March 3rd, 2021
With contributors:
Stephen Powers , Alessia Stewart


Application developers and mobile notification product owners can use this framework to understand the breadth and use cases of different types of notifications generated by automated digital processes. Automated processes generate information such as status updates, balance updates, appointment reminders, or even requests for information. Passing information to customers through mobile messaging in a timely manner can improve customer experiences by offering information transparency or maintaining the momentum of processes such as application submission. Digital automation generates both one-way and two-way notifications. Each notification has four core components determined by context: content, recipient, channel, and trigger (i.e., when to send the message). For further assistance with automated digital processes and mobile notifications, schedule an inquiry.

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