Report

Availity: Shifting From A Single Product To A Portfolio Of Offerings

October 1st, 2021
With Contributors:
Robin Whiting

Summary

In this case study, we explain how Availity made this shift while implementing a new revenue engine strategy, targeting specific audiences to drive demand, and increasing sales and marketing effectiveness.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.