Case Study

Availity: Shifting From A Single Product To A Portfolio Of Offerings

October 1st, 2021
With contributor:
Robin Whiting


In this case study, we explain how Availity made this shift while implementing a new revenue engine strategy, targeting specific audiences to drive demand, and increasing sales and marketing effectiveness.

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Forrester helps business and technology leaders use costumer obsession to accelerate growth. That means empowering you to put the costumer at the center of everything you do: your leadership strategy, and operations. Becoming a costumer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.