How To Report

Avoid These 11 Mistakes With Your Retail-Optimized Network

Your Retail Network Can’t Mimic Networks From Other Industries

May 3rd, 2024
With contributors:
Lauren Nelson , Arthur Ross , Frank Harris


Retailers are implementing digital store capabilities to better engage empowered customers and improve their in-store experience. The best experiences allow retailers to engage the customer as they pull up to the store, drive foot traffic by sharing real estate with businesses like Sephora or Starbucks, or help customers find products more easily. But that rarely happens without investing in networking infrastructure with a business-optimized focus. Investing in business-optimized networks (BONs) is critical but not without challenges. This report covers the 11 most common mistakes retail networking teams make when designing and deploying their customer engagement networks.

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