B2B Crisis Preparation

January 1st, 2018

Summary

Many organizations fail to plan for crisis situations and find themselves scrambling to respond in the moment of need. Crisis planning is a significant undertaking — but one that organizations will be glad they put the time into if a serious event occurs. The Crisis Preparation Framework covers the key aspects of crisis planning, including identifying the high-priority crisis types and critical roles in the event of a crisis.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.