Landscape Report

B2B Sales Intelligence Vendors Landscape, Q3 2022

Forrester’s Overview Of 28 Vendors

September 15th, 2022
Anne Slough, Principal Analyst
Anne Slough Principal Analyst
Steve Silver, Vice President, Principal Analyst
Steve Silver Vice President, Principal Analyst
With contributors:
Mike Pregler , Marcel Bourre , Robin Whiting

Summary

You can use B2B sales intelligence vendors to enrich and update sales data, increase account and contact insights, and capture and activate buying group intelligence. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case focus. Sales operations and revenue operations leaders should use this report to understand the value they can expect from a sales intelligence vendor, learn how vendors differ, and select one based on size and market focus.

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