You can use B2B sales intelligence vendors to enrich and update sales data, increase account and contact insights, and capture and activate buying group intelligence. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, type of offering, geography, and use case focus. Sales operations and revenue operations leaders should use this report to understand the value they can expect from a sales intelligence vendor, learn how vendors differ, and select one based on size and market focus.