Summary
As tech marketers begin to embrace discussion forums and online communities as effective ways to engage with BT customers, they increasingly seek guidance on best practices and recommended approaches. However, building and implementing an online community is easier said than done. Communities require careful planning, adequate resources, and a long-term commitment to keep members energized and engaged. And a community platform alone does not make a successful community strategy. This report guides B2B tech marketers to make smarter investments in customer communities and will serve as a reminder to plan carefully before leaping into technology selection.
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