B2B2C Journey Mapping: Mapping The Partner Experience

Mapping Journeys For The Middle “B” In B2B2C Relationships
August 10th, 2021
With Contributors:
and Shayna Neuburg


This means brands must get partners a seat at the table before mapping, account for the whole ecosystem while mapping, and demonstrate value via shared wins after mapping. CX leaders can use this report to guide their efforts when mapping partner journeys.

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