Report

B2B2C Journey Mapping: Mapping The Partner Experience

Mapping Journeys For The Middle “B” In B2B2C Relationships
August 10th, 2021
With Contributors:
and Shayna Neuburg

Summary

This means brands must get partners a seat at the table before mapping, account for the whole ecosystem while mapping, and demonstrate value via shared wins after mapping. CX leaders can use this report to guide their efforts when mapping partner journeys.

Want to read the full report?

This research is not available for purchase at this time.

Customers are the new market-makers, reshaping industries and changing how businesses compete and win. Success depends on how well and how fast you respond. Forrester Research gives you insights and frameworks aligned to your role to shorten the time between a great idea and a great outcome, helping your teams win in the age of the customer. Contact us to learn more.