Model Overview Report

Balance Digital Accountability To Optimize Your Organizational Structure

August 9th, 2022
Michelle Beeson, null
Michelle Beeson
With contributors:
Oliwia Berdak , Dan Bieler , Nicola Shorten , Wesley Patterson , Shayna Neuburg


Digital leaders often ask Forrester, “What’s the perfect organizational structure?” However, for multibrand, multiregion, or multiproduct businesses, there is no one “perfect” answer. Any organizational choice is a tradeoff of efficiency, control, localization, and speed. Three dominant organizational models have emerged for digital teams: centralized, distributed, and federated. As digital maturity and complexity increase, digital leaders gravitate toward a federated model.

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