Best Practice Report

Balancing Customer Requests With Product Roadmap Priorities

January 1st, 2018
Sam Somashekar, null
Sam Somashekar
With contributor:
Jeff Lash

Summary

Product managers are often asked to accommodate special requests for features or product changes, but these requests can conflict with long-term roadmap priorities. Forrester has identified four approaches that product managers can take to balance and align these requests with broader product objectives. If special requests are approved, ensure that customers understand the value delivered and that long-term impact is measured. In this report, we share how product managers can address specific requests from customers and prospects that may not align with strategic roadmap priorities.

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