Vision Report

Become Future-Ready With Partner Ecosystem Marketing Strategy

Formulate A Partner Ecosystem Marketing Strategy That Delivers Enhanced Customer Value And Accelerates Business Growth

January 23rd, 2023
With contributors:
Maria Chien , Kathy Contreras , Kiri Bartels , Arianne Burnette


The role of channel marketing is quickly expanding into the more comprehensive role of partner ecosystem marketing. Partner ecosystems are taking center stage as new buyer and customer preferences demand high-quality customer experience throughout their relationship. Partner ecosystem marketing strategy links the indirect sales organization’s goals to the company’s business goals and provides a long-term vision that informs directional investment and resource allocation decisions. This report outlines the importance of the strategy in helping partner ecosystem marketing leaders align marketing plans, resources, and execution to the corporate strategy.

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