Data Overview Report

Benchmark 2008: Broadband Dominates The Home Internet Access Market

North American Consumer Technographics

Sally M. Cohen
 and  three contributors
Jul 21, 2008

Summary

As broadband sailed past the majority mark in 2007, telcos pushed ahead of their cable competition on the strength of competitive pricing for DSL and new fiber deployments. More specifically, the low cost of AT&T's DSL service has helped the telco win the top market share spot, as even price-sensitive dial-up customers switched to high-speed. The growth in adoption of broadband at home may have led consumers — especially the youngest generation, Gen Y — to seek a connection to the Web outside of the home, as more consumers got "hooked" on the always-on, high-speed availability of content and communications.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).