Summary
Forrester surveyed 260 email marketers to better understand the challenges they face in their email organizations. We found that the business processes guiding most email organizations are less sophisticated than their years of experience would predict. Email organizations require higher-level strategies; better approaches to testing, metrics, and analytics; and more grounded testing and tracking programs. Marketers should use Forrester's Email Marketing Review — along with a business case for improving email processes — to help strengthen email organizations and improve results.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).