Best Practice Report

Best And Worst Of Japanese Site Design, 2007

Forrester Applies Its Web Site Review Methodology To 12 Major Japanese Firms

June 13th, 2007
JB
Jonathan Browne
With contributors:
Ron Rogowski , Steven Geller

Summary

Using our recently updated Web Site Review methodology, Forrester evaluated the Web site customer experience of 12 major Japanese firms — four each in the automotive, banking, and consumer electronics industries. As a group, banks outperformed other industries, while automotive sites lagged. However, no site received a passing grade. To create valuable sites for their online customers, Japanese companies should build sites that focus on target users and their goals, adopt best practices from outside their industries, and prove the value of site enhancements.

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