Best Practice Report

Best Practices For Building Loyal Relationships At Every Stage Of The Customer Lifecycle

November 17th, 2022
With contributors:
Emily Collins , Cole Walsh , Benjamin Nagle , Christine Turley


Loyalty marketing generates positive results throughout the customer lifecycle by improving customer engagement, deepening the customer relationship, and increasing the perceived value of a loyalty program. This report details B2C marketing best practices for using loyalty techniques in all seven stages of the customer lifecycle: discover, evaluate, commit, initiate, participate, actualize, and advocate.

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