Best Practice Report

Best Practices For Building Loyal Relationships At Every Stage Of The Customer Lifecycle

November 17th, 2022
Mary Pilecki, VP, Principal Analyst
Mary Pilecki VP, Principal Analyst
With contributors:
Emily Collins , Cole Walsh , Benjamin Nagle , Christine Turley

Summary

Loyalty marketing generates positive results throughout the customer lifecycle by improving customer engagement, deepening the customer relationship, and increasing the perceived value of a loyalty program. This report details B2C marketing best practices for using loyalty techniques in all seven stages of the customer lifecycle: discover, evaluate, commit, initiate, participate, actualize, and advocate.

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