How To Report

Best Practices For Creator Marketing Campaigns

Circumvent 15 Creator Partnership Pitfalls To Avoid Self-Sabotage

July 17th, 2023
Kelsey Chickering, Principal Analyst
Kelsey Chickering Principal Analyst
With contributors:
Mike Proulx , Shynise McElveen

Summary

Creator and influencer marketing budgets continue to grow, but many brands don’t realize the full potential of these partnerships because they succumb to common pitfalls such as content scripting or short-term thinking. Successful creator-led marketing campaigns center on consumer affinities and treat creators like trusted advisors. This report helps B2C marketing executives deploy online creator strategies that embeds their brand into new communities, fuels their content engine, and drives sales.

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