Summary
Creator and influencer marketing budgets continue to grow, but many brands don’t realize the full potential of these partnerships because they succumb to common pitfalls such as content scripting or short-term thinking. Successful creator-led marketing campaigns center on consumer affinities and treat creators like trusted advisors. This report helps B2C marketing executives deploy online creator strategies that embeds their brand into new communities, fuels their content engine, and drives sales.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.