Best Practice Report

Best Practices For Customer Loyalty Surveys

June 7th, 2019

Summary

Relationship surveys are valuable for understanding the overall loyalty of a customer base, but they should not be the only component of a customer insights program. Many B2B organizations overuse customer loyalty surveys; frequency should be carefully managed. Ensure survey participants are selected randomly to provide a well-rounded view and prevent the same people from being contacted excessively.

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