Best Practices For Customer Referral Programs

January 1st, 2018

Lisa Nakano

Summary

B2B marketers seeking to build a customer referral program rely on existing positive relationships to gain access to potential new customers. A well-constructed referral program can play an important role for B2B organizations by converting customer advocacy into new sources of demand. In this report, we outline three sets of best practices for designing a customer referral program.

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