Best Practice Report

Best Practices In Life Insurance Digital Sales

Life Insurers Need To Digitize Their Sales Processes

November 27th, 2017
Ellen Carney, Principal Analyst
Ellen Carney Principal Analyst
August du Pont, null
August du Pont
With contributors:
Benjamin Ensor , Mike Chirokas , Meredith Cain , Sam Bartlett

Summary

This report looks at how digital business strategy teams at life insurance companies can drive insurance sales and improve the customer experience. The leaders are not just making it simple, fast, and easy to open a policy but are helping prospects with their broader insurance needs. To compete, digital strategy executives need to provide a compelling digital experience underpinned by fast, digitized processes and cater to the broader needs of insurance buyers.

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