Trends Report

Best Practices In The Out-Of-Box Experience

April 8th, 2008
Vidya L. Drego, null
Vidya L. Drego
With contributors:
Bruce D. Temkin , Andrew McInnes


A good out-of-box experience (OOBE) can reinforce the benefits of a product and brand while a bad OOBE can increase costs and returns. But it's not easy to get the OOBE right because the experience crosses many internal and external organizations and requires a combination of skill sets. Our research uncovered best practices in all five steps of Forrester's OOBE evaluation. Some of these practices include Apple's tactile product package, Nintendo's in-box organization, and Piperlime's branded packaging materials. To improve their out-of-box experiences, firms should start by establishing a cross-functional team and observing the experiences of their customers.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.