Best Practice Report

Best Practices: Pricing Strategies For B2B Digital Services And Subscription Products

What B2B Marketing Leaders Can Learn About Digital Subscription Pricing From The Software Industry's Transition To SaaS

March 27th, 2017
Duncan Jones, null
Duncan Jones
With contributors:
Lily Varon , Peter O'Neill , Luis Deya


This report explains why and how B2B marketing leaders should change their pricing approach when their company starts to sell digital services. It describes the maturity evolution from asset rental to truly value-based pricing as you increase the digital content of your subscription products. It also includes best practices that Forrester has identified from the software industry's transition to software-as-a-service (SaaS), which you can apply within your own digital transformation.

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