Best Practice Report

Beyond Adoption: Leveraging Sales Force Automation

January 1st, 2018

Summary

Maximum leverage of a sales force automation (SFA) system is gained by using data within the tool for business insight, and by integrating with other applications. Extending productivity gains from SFA is the responsibility of sales operations and benefits both sales and marketing. Leveraging SFA data will continue to support adoption of the tool.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.