Big Online Spenders Embrace Social Technologies

February 15th, 2008

Josh Bernoff

With contributors:

Sucharita Kodali , Scott Wright , Cynthia N. Pflaum

Summary

The biggest online spenders are also highly involved in social activities, especially those that include creating content and participating in dialogues. Retailers should take notice of this as they build strategies. They should use online brand monitoring to track the messages big spenders are seeing, energize those customers with ratings and reviews, and add RSS to online retail sites to make it easier for their customers to track what's on sale.

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