Boost Publishers' Effectiveness And Revenues With Audience Extension

Advertisers expect their publishing partners to deliver targeted audiences at scale in a controlled editorial environment. By refining their targeting with powerful data, and with the help of data management platforms (DMPs), publishers can retarget their users and models and identify lookalike audiences to satisfy the ever-increasing demand from advertisers to reach larger audiences. In the process, publishers are finding themselves in the position of buying media, thereby opening up the opportunity for new revenue streams. Read this report to understand what publishers need to do to develop, offer, and execute audience extension programs for their clients and what they can expect to achieve by doing so.