Trends Report

Boost Your In-Game Advertising Strategy With A Better Understanding Of Rewarded Traffic

October 23rd, 2023
Mo Allibhai, Senior Analyst
Mo Allibhai Senior Analyst
With contributors:
Emily Collins , Shynise McElveen , Ian McPherson

Summary

In-game mobile ads are maturing and offer distinct reach and addressability advantages. However, marketers have been slow to shift ad dollars to in-game ads due to weak standards and concerns about validity and quality of traffic. This report helps marketers understand the differences between incentivized traffic and rewarded traffic and introduces a new framework for assessing traffic to optimize in-game ad placements.

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