Summary
Conversation services improve response times and completion/matching rates.
Chatbots are faster to launch than apps but need post-launch training. They also live on more platforms, which adds development complexity.
Conversational interfaces demand technical expertise ranging from full-stack engineers to AI wizards, all of whom are hard to attract and retain.
Listening to and learning from successful early designers and adopters of chatbot services can help you avoid critical mistakes.
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