Summary
Rather than waiting for a top-down budget to be forced upon them, sales and sales operations leaders should engage in pre-planning of their own. Throw away the crystal ball: Create a fact-based model that will help demystify what must be done to drive growth. Once the plan is in hand, collaborate with marketing and product management to achieve revenue targets.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).