Summary
SiriusDecisions has identified six planning assumptions that should drive the agenda of brand and communications leaders in 2018. Effective communications that contribute to company revenue cannot be executed in silos. A disciplined and structured approach to building enduring communications platforms must incorporate feedback from all relevant functions.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.