Planning Guide Report

Brand and Communications: Planning Assumptions 2018

January 1st, 2018


SiriusDecisions has identified six planning assumptions that should drive the agenda of brand and communications leaders in 2018. Effective communications that contribute to company revenue cannot be executed in silos. A disciplined and structured approach to building enduring communications platforms must incorporate feedback from all relevant functions.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.