Planning Guide Report

Brand and Communications: Planning Assumptions 2020

July 31st, 2019


SiriusDecisions has identified five planning assumptions that should drive the agenda of brand and communications leaders in 2020. Brand and communications teams that successfully embrace technology are rewarded with greater measurability of their value and subsequent investment. Redoubling focus on audience needs drives higher-quality content and better audience engagement strategies.

Want to read the full report?

This report is not available for purchase at this time.

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.