Brand Migration Deep Dive: Blank Slate to Exclusive

January 1st, 2018

Summary

Blank slate brands must strive for exclusive status before reaching for the gold standard, building a trusted, value-oriented foundation. The transition from blank slate to exclusive is achieved by identifying brand objectives and targets, articulating brand values and operationalizing the brand. Effective brand migration must enlist the most powerful brand ambassadors: sales reps, key influencers and customer advocates.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.