Best Practice Report

Brand Migration Deep Dive: Blank Slate to Exclusive

January 1st, 2018


Blank slate brands must strive for exclusive status before reaching for the gold standard, building a trusted, value-oriented foundation. The transition from blank slate to exclusive is achieved by identifying brand objectives and targets, articulating brand values and operationalizing the brand. Effective brand migration must enlist the most powerful brand ambassadors: sales reps, key influencers and customer advocates.

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