Trends Report

Branded Manufacturers: Master Your Own Digital Destiny

Understand Your Brand's Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy

January 29th, 2021
Michelle Beeson, Senior Analyst
Michelle Beeson Senior Analyst
With contributors:
Martin Gill , Sucharita Kodali , Melissa Chaudet , Rachel Birrell

Summary

Consumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital destiny, brands must understand the relative opportunity of different digital commerce approaches and commit to long-term strategic decisions about the target ratio for direct and indirect sales. This report outlines the future of digital commerce and customer expectations to help leaders at consumer-facing brands understand their digital opportunity and the core aspects of digital go-to-market success.

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