Trends Report

Branded Manufacturers: Master Your Own Digital Destiny

Understand Your Brand’s Digital Commerce Opportunity To Craft A Comprehensive Direct-To-Consumer Strategy

October 6th, 2023
Michelle Beeson, null
Michelle Beeson
With contributors:
Martin Gill , Sucharita Kodali , Victoria Manes , Demi Starks


Consumer-facing brand manufacturers are doubling down on their direct-to-consumer (DTC) digital engagement and commerce capabilities. To master their digital destiny, brands must understand the relative revenue opportunity of different digital commerce approaches as well as the value of their digital presence beyond transactional engagement. They must commit to long-term strategic decisions about the target ratio for direct and indirect sales. This report outlines the future of digital commerce and customer expectations to help leaders at consumer-facing brands understand their digital opportunity and the core aspects of digital go-to-market success.

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