Trends Report

Brands: Gauge The Size Of Your Digital Commerce Prize

Assessing The Digital Commerce Opportunity For B2C Branded Manufacturers

April 9th, 2021
With contributors:
Martin Gill , Sucharita Kodali , George Lawrie , Melissa Chaudet , Rachel Birrell

Summary

Consumer-facing brands need digital commerce, but their opportunities aren't equal. Some brands' digital commerce strategy will prioritize direct-to-consumer sales across their own digital touchpoints; others will focus on building joint business partnerships with retailers to drive indirect digital sales. However, geographic region and branded product type will change the relevance and projected sales volumes and margins of each digital commerce touchpoint. This report describes how brand leaders can identify their brand product type and understand regional differences in the digital commerce landscape to identify their global digital commerce opportunity.

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