Brands: Gauge The Size Of Your Digital Commerce Prize

Assessing The Digital Commerce Opportunity For B2C Branded Manufacturers
April 9th, 2021
With Contributors:
Melissa Chaudet
and Rachel Birrell


Consumer-facing brands need digital commerce, but their opportunities aren't equal. Some brands' digital commerce strategy will prioritize direct-to-consumer sales across their own digital touchpoints; others will focus on building joint business partners

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