Brands: Gauge The Size Of Your Digital Commerce Prize

Consumer-facing brands need a direct-to-consumer (DTC) digital presence. But when it comes to digital DTC revenue, their opportunities aren’t equal. Some brands’ digital commerce strategy will prioritize direct-to-consumer sales over their own digital touchpoints; others will focus on building joint business partnerships with retailers to drive indirect digital sales. However, geographic region and branded product type will change the relevance, projected sales volumes, and margins of each digital commerce touchpoint. This report describes how brand leaders can identify their brand product type and understand regional differences in the digital commerce landscape to identify their global digital commerce opportunity.