Best Practice Report

Brands: Get The Full Value From Your Direct-To-Consumer Presence

Cultivate Value Beyond Direct-To-Consumer Sales

November 15th, 2021
With contributors:
Martin Gill , Melissa Chaudet , Rachel Birrell

Summary

The value of a brand’s direct-to-consumer digital presence goes beyond direct sales. Brands that rely on retail partners for most digital sales can still derive value from direct customer engagement via owned brand touchpoints. This report outlines how brands of all types can use digital touchpoints to understand their customers’ expectations and generate direct consumer data and insights, not just direct sales.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.