Summary
The value of a brand’s direct-to-consumer digital presence goes beyond direct sales. Brands that rely on retail partners for most digital sales can still derive value from direct customer engagement via owned brand touchpoints. This report outlines how brands of all types can use digital touchpoints to understand their customers’ expectations and generate direct consumer data and insights, not just direct sales.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).