Trends Report

Brief: Apply Social Listening To The Entire Organization

Brands In China Need An Ongoing And Engaged Exchange With Consumers On Social Platforms

January 12th, 2015
GC
Gene Cao
With contributors:
Michael Barnes , Allison Smith , Di Jin , Flora Zhang

Summary

Chinese marketers are becoming more familiar with social media monitoring, which is the first level of the social listening maturity curve. With organizations devoting more marketing budget to social media platforms, customer insights professionals in China are realizing that just passively observing data from these platforms is not enough to enable them to create successful social marketing campaigns. Instead, they need to mount a sustained and engaged campaign to identify, track, and analyze online conversations. China has a unique social landscape, and local social listening platform providers' offerings are attuned to those differences. This report will help brands understand the social listening maturity curve in China and get an idea of what social listening services are available in the country.

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