Brief: Applying Customer Insight To Your Digital Strategy

To serve and delight empowered customers, organizations are embarking on digital transformation journeys from multiple directions. Many start with initiatives to improve digital marketing capabilities like search, mobility, and social. Others begin by focusing on the digital delivery of existing products, services, and processes to improve efficiency and operational performance. Finally, those with the very strongest of stomachs may target enterprisewide digital strategies to simplify products and streamline processes to improve the overall customer experience. A consistent requirement across all of these digital initiatives is the need to effectively transform the available data into more meaningful customer insights. This report highlights key lessons learned from Asia Pacific-based organizations successfully leveraging customer insights to fuel their digital initiatives. Customer insights professionals can use these lessons to optimize their customer analytics strategies and ensure their company's digital initiatives are supported by meaningful customer insight and actionable understanding.