Trend Report

Brief: Banking Platforms Need To Become Customer Centric

Systems Of Engagement Need To Build On Seamless Banking Processing

Jost Hoppermann
 and  three contributors
Jun 20, 2014

Summary

Banks need to provide a consistent and enjoyable customer experience along the whole customer engagement life cycle. To ensure process and data consistency, banks must embed a banking system of engagement into a new, customer-centric banking platform. This report highlights the challenges and examples of isolated channel solutions and helps application development & delivery (AD&D) pros design a future-proof banking architecture to win, serve, and retain customers.

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