Summary
Attendees at Forrester's Digital Business 2015 Forum heard from digital leaders at top firms who are making bold moves to transform their companies. Allstate Insurance is merging digital and physical channels to deepen customer engagement. Mondelez International is focusing on leveraging dynamic ecosystems of value to drive revenue. Amazon Business is harnessing data and analytics to transform B2B purchasing decisions. The lessons that these three firms have learned can help eBusiness and channel strategy professionals from every industry lead their own firms' transformation into digital businesses.
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