Trends Report

Brief: Drive More Value From Customer Insights

Why CI Teams Must Market Themselves Effectively

December 10th, 2015
Cinny Little, null
Cinny Little
With contributors:
Mary Pilecki , Christian Austin , Tyler Thurston

Summary

Companies have invested in people and technology, but many customer insights (CI) teams struggle to use data for insights that actually drive measureable business outcomes. This report provides CI pros with an approach to addressing common failure points — and tactics to accelerate the delivery of game-changing customer insights.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.