Trends Report

Brief: Engage Chinese Consumers With Interactive Digital Content

Use Digital Intelligence Tools To Optimize Customer Engagement

November 11th, 2015
Gene Cao
With contributors:
Michael Barnes , Flora Zhang , Bill Nagel


Rising mobile device penetration, social adoption, and online buying are changing how consumers engage with companies in China. Customer insights (CI) pros' outdated tech practices don't drive proactive interaction between their firm and digitally empowered consumers, so they must embrace digital intelligence to manage and analyze customer behavior and optimize customer engagement. This report highlights key digital optimization technologies that CI and marketing pros must adopt to successfully engage digital customers in China and analyzes vendors with local digital intelligence delivery capabilities.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.