Trends Report

Brief: Engage Chinese Consumers With Interactive Digital Content

Use Digital Intelligence Tools To Optimize Customer Engagement

November 11th, 2015
GC
Gene Cao
With contributors:
Michael Barnes , Flora Zhang , Bill Nagel

Summary

Rising mobile device penetration, social adoption, and online buying are changing how consumers engage with companies in China. Customer insights (CI) pros' outdated tech practices don't drive proactive interaction between their firm and digitally empowered consumers, so they must embrace digital intelligence to manage and analyze customer behavior and optimize customer engagement. This report highlights key digital optimization technologies that CI and marketing pros must adopt to successfully engage digital customers in China and analyzes vendors with local digital intelligence delivery capabilities.

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