Trends Report

Brief: Establish Product Credibility On Your Website

Complement Your Brand's Content With UGC To Drive Exploration

June 26th, 2014
KC
Kim Celestre
With contributors:

Summary

Consumers trust what they hear from other customers on third-party sites more than they trust your own branded content. This is because the content generated from your customers provides more transparency and candid commentary based on real experiences with your products. For your social depth strategy, you must provide the right balance of credible user-generated content (UGC) and your brand's own content to provide prospective buyers with a genuine view of what you offer. This report will discuss the type and origin of content that consumers trust and how this content will help you successfully drive exploration of your offerings.

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