Trends Report

Brief: Five Keys To Sales Enablement Automation Success

Set Yourself These Objectives When Implementing SE Automation

May 23rd, 2016
SW
Steven Wright
With contributors:
Peter O'Neill , Jacob Milender , Tyler Thurston

Summary

B2B marketers face an overwhelming array of sales enablement (SE) technologies that run across a broad spectrum of features and functionality. Five key areas, ranging from content management to reporting on usage and engagement, create a baseline for mapping specific capabilities to your needs, and establishing priorities for what needs to get done first, whether basic content management or more sophisticated prescribing and recommending content.

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